From the Ad Age Archives: Dick Clark on Youth Ad Market
In 1972 and 1982 'American Bandstand' leader Dick Clark penned pieces on the youth market for Ad Age.
View ArticleBrian Terkelsen Named CEO of MediaVest USA
Starcom MediaVest Group has appointed veteran Brian Terkelsen, the agency's longtime content-creation guru, CEO of MediaVest USA. Bill Tucker is moving into a SMG-wide role of president-global client...
View ArticleWeather Channel Hires Former Bing Marketer Eric Hadley
Eric Hadley has been hired as senior VP-partner solutions and ad trade marketing at The Weather Channel Companies.
View ArticleCreativity 50:Lena Dunham, Director/Writer/Producer, Girls
Hollywood's Funniest--and Wittiest-- It-Girl
View ArticleCreativity 50:Louis C.K., Comedian
Multi-talented funnyman bypasses middleman to carve out new biz model
View Article'Girls' Creator Lena Dunham's Strength Lies in Onscreen Relatability
Ms. Dunham's "Girls" character Hannah, who like Ms. Dunham, lives in Brooklyn, is utterly relatable
View ArticleComedian Louis C.K. Plays By His Own Rules
The comedian also writes, stars in and edits in FinalCut Pro his FX show, "Louis."
View ArticleU.S. Government Cannot Force Graphic Images on Cigarette Boxes, Says Court
Tobacco marketers cannot be forced to put the government's graphic anti-tobacco warnings on cigarette packs in the U.S., according to a court ruling, meaning a movement that has started overseas will...
View ArticleBrands and Political Candidates Employ Real-Time Marketing on Twitter
Brands are trying to be more like political candidates. And political candidates are trying to be more like brands. On Twitter, at least.
View ArticleIBM CEO Rometty on Cognitive Computing in Marketing -- And Where Watson Has Gone
Big Data will be meaningless without learning computers that can sift through it all and find patterns.
View ArticleA Day After Kraft Split, Irene Rosenfeld Shares Lessons, Observations
Ms. Rosenfeld, formerly chairman-CEO of the combined company now holding the same titles at Mondelez, insisted that separating the companies did not involve a "food fight."
View ArticleHow CEO Denise Morrison Is Getting Campbell to Think Outside the Can
New products' millennial appeal helped capture boomer interest, too.
View ArticleAmerican Express Is as Nimble as a Startup
American Express has mastered the art of service in more ways than one. Instead of having customers come to it, it's reaching out to them --wherever they are.
View ArticleEduardo Conrado Talks About Motorola's Move To Marry Marketing-IT
Exec With Hybrid Role Explains Why It Makes Sense For IT, The CIO To Report To A Marketer.
View Article'Dumb Ways to Die' Nabs Grand Prix in PR, Direct Categories
One of the campaigns widely tipped to win at Cannes International Festival of Creativity did -- with two Grand Prix awards on the first day.
View ArticleCannes: Heineken, W&K Win Creative Effectiveness Grand Prix
Heineken's campaign, anchored by "The Date," demonstrated significant market share increases in every country where it aired.
View ArticleHeineken, W&K Win Creative-Effectiveness Grand Prix at Cannes
Heineken's campaign, anchored by "The Date," demonstrated significant market share increases in every country where it aired.
View Article'Dumb Ways to Die' Nabs Grand Prix in PR, Direct Categories
One of the campaigns widely tipped to win at Cannes International Festival of Creativity did -- with two Grand Prix awards on the first day.
View ArticleCannes Lions Jury President: Branded Content is Permeating Advertising
See video with Scott Donaton, the new global chief content officer at Universal McCann, on the evolution of branded content.
View ArticleHow Dan Wieden Learned to Fail -- And Other Advice For Small Agencies
Having grown to eight offices and nearly 1,200 employees, the ad icon admits that size matters -- and small agencies have an advantage.
View ArticleHow Publicis-Omnicom Could Make Enormous Scale Equal Data Expertise
Publicis and Omnicom cite the explosion of data as a reason for their merger, but scale doesn't automatically create data infrastructure. Here's how it could.
View ArticleJohn Wren, Maurice Levy Have Seen The Future: It's Big. But Is It Better?
Publicis and Omnicom shocked the industry with their $35 billion merger. Here's what the deal gets them, what it doesn't and what it says about the future of marketing.
View ArticleHow Wells Fargo Has Evolved Its Marketing to Fit a Larger Footprint
CMO looks to develop products in the "white space," as it aims for social-media consistency and governance across 90-plus businesses.
View ArticleHow Well Does Data Know You?
The pitch was intriguing: Peek behind the curtain and see what one of the world's data giants knows about you. Here's why the result was underwhelming.
View ArticleThe Biggest Thing Brands Get Wrong About Location-Based Marketing
Marketers are letting 'the future be the enemy of the now' and not doing basic things that can have a massive impact on their business.
View ArticleWhat Zico Coconut Water Learned in Its First Year as a National Brand
It's the rare marketer that cites 50% year-over-year growth as a disappointment. Here's how Zico plans to accelerate growth in 2014.
View ArticleAcxiom CEO: Rockefeller Data Bill Worse Than Worst Part of Obamacare
Scott Howe applauds the intent of Sen. Rockefeller's proposed bill, but complications would make ACA woes look like 'child's play.'
View ArticleHarvey Nichols 'Selfish' Holiday Campaign Wins Promo, Activation Grand Prix
A can of "Christmas Lunch" and a bag of gravel were among the creative assets that won a Grand Prix for retailer Harvey Nichols at Cannes.
View ArticleBritish Airways' 'Magic' Billboards Win Direct Grand Prix at Cannes
One of the pre-Cannes favorites, British Airways' "Magic of Flying" by OgilvyOne, London, took home the direct Grand Prix.
View ArticleNestle's Global Program Produces Its Digital Disciples
Marketer's Digital Acceleration Team aims to bring the far-flung company into a fast-evolving world.
View Article
